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Guy Laufer

Product. Learning.
Design Thinking.

  • LinkedIn
I am a data-driven expert in product development, driven by a passion for transforming education through design thinking and a user-centric approach. With over 15 years of hands-on experience in both corporate and startup environments, I consistently deliver tangible results for diverse global organizations. My background as a design and creative director significantly elevates the caliber of every project I engage with, enabling me to effectively manage and shape various aspects of product execution.

In my role as Vice President of Learning Products at Elevation, my strategic and hands-on contributions yielded notable business outcomes. Through my creative planning of learning products, we witnessed a 15% increase in sales in new markets, secured new Fortune 500 clients, and achieved substantial cost savings with a 65% reduction in logistics efforts.

During my tenure as Head of Product and Learning Experience at Amdocs, my focus on developing digital learning platforms and interactive methods resulted in the mobile-first platform, "Aspire," winning first place in the Israeli Awards for Innovation in Learning. Moreover, my effective execution of Amdocs U streamlined the onboarding of over 15,000 new employees globally and facilitated efficient and quick massive hiring.

At McCann Worldgroup, in my role as VP of Global Digital Learning and Development, I played a pivotal role in driving global digital transformation efforts. The conceptualization and launch of "pxl on demand," a multilingual learning mobile app, were successfully implemented in 100 out of 120 MWG offices. Notably, my strategic approach led to the completion of over 150,000 learning units during the launch phase, while also significantly reducing the industry-standard hourly training cost by 93%. Furthermore, the establishment of the "pxl" products drove substantial cost reductions (68%) in team travel and internal hourly training expenses (82%), while expanding participation across offices by 42%.

My commitment to lifelong learning, combined with my proven track record of success, makes me a valuable asset to any organization seeking to reinvent and revitalize its creative product initiatives.
Awards and Accomplishments:
2023 - First Place For Innovation In Learning Product
Annual ISHRM excellence conference - Aspire: power skills


2018 - Best Advance in Creating an Extended Enterprise Learning Program by Brandon Hall Awards - pxl for clients
 
2018 - Best Customer Training Program by The Learning and Performance Institute - pxl for clients

2018 - Internal Learning Solution of the Year by Brandon Hall Awards - pxl for clients

2017 - Best Unique or Innovative Learning and Development Program - pxl program 

2017 -  Best Learning Program Supporting a Change Transformation Business Strategy by Brandon Hall Awards - pxl program 

2013 - US Patent #VAu001150778, "From Intervention to Innovation Framework

2010 - N.Y Festival Awards, Bronze medal, Internet category -
“Yes MaxHD Referees"


2010 - Golden Drum Awards, Silver medal - “Nokia Race”

2010 - Bestadsontv.com, First place -
“The Support Centers Union for Victims of Sexual Assault”


2010 - Bestadsontv.com, First place - “Child in Care - HELP”

2009-2010 - 11 Golden Cactus Awards
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