The “pxl” brand is an internal digital L&D platform that was created for the 24K+ employees of 120 global agencies of McCann Worldgroup. The "pxl" brand is composed of "pxl in-person”, “pxl on demand”, “pxl for clients” and “pxl for executives”programs.

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“pxl in person” program is a comprehensive 16-module digital marketing training program that was tailor-made for the different agency departments, was localized to 15 languages, and delivered in APAC, LATAM, EMEA, and NA offices.

 

The program allowed diffusion of knowledge and better global cross-group collaboration. It reduced team travel costs by 68% while increasing the number of participating offices by 42%, and slashed the internal hourly training cost by 82%.

 

The program earned two Brandon Hall Excellence Gold awards.